Plan of Attack

Plan of Attack

Module 2: Plan of Attack

🎯 Our goal in this module is simply to lay out just how you will be creating and assembling your Business Plan.

Let’s get started.

As you recall, more than half of your Business Plan is already “Almost Done”—these sections just need to be pulled together into a narrative format. 

So, let’s set them aside for now and focus on the five remaining sections:

Target Market & Marketing Plan (To Be Done)
Operations (To Be Done)
Leadership & Management Team (To Be Done...pretty easy)
Financials (To Be Done)
Ask & Deal (To Be Done)

Good News: We have included a basic Business Plan template for you to use.

For each Action Step, you can enter your work/narrative directly into the corresponding section of our template.  When you have completed the last Action Step in Phase 2, your Business Plan will be complete! 😃 

Okay, you will want to edit and polish it up a bit, but the content will be there.

The value of your Business Plan is that it’s organic. You will own it. You will have done all the work and all the planning yourself. It should and will be unique and original.

Be as creative as you like—it’s your plan.

Here’s How We’ll Move Forward: Step 1: Since you’ve learned so much about your potential customers, let’s start with your Target Market & Marketing Plan section. Step 2: Then, we’ll complete the remaining four sections one-by-one. Step 3: Finally, we’ll bring your whole Business Plan together into a narrative format.

Important Shift

Until now, you have been doing a lot of research—learning about the industry and your competition, understanding the problem, and designing your solution. 

You have been talking with potential customers, industry insiders, and even some of your competitors, all of whom have helped you to develop and tweak your value proposition and your product/service prototype.

In short, you are now somewhat of an expert in this industry yourself.

Great! Now it’s time to start pulling this all together to create a plan of action.

This is where you will really begin to take ownership and start thinking and acting like an entrepreneur. 

(Okay, you’ve been thinking and acting like an entrepreneur all along, but here’s where you’ll really roll up your sleeves and start detailing exactly how you plan to bring your dream into reality)

Some Things to Consider

Spoiler Alert: We will be thinking through your first five years of being in business. Don’t Panic:  It’s really easy, and we’ll walk you through every step.

We’ll plan your first year in detail, and then we’ll look at the second year and plan for growing your business.

  • How many new customers will you add?
  • Will you need more people on your team?
  • Will you expand your product line?
  • Will you add services?
  • Maybe you will expand geographically, possibly internationally?

In these five remaining sections (Target Market & Marketing Plan, Operations, Leadership & Management Team, Financials, and Ask & Deal) you will describe the details of exactly:

  • How you plan to launch and build your business.
  • How much time and money it will take.
  • How much profit you will make.
  • When you will begin to make that profit.
  • Who’s going to be in charge.
  • How you are going to manage all of this.
  • And more...

Your Target Market & Marketing Plan, Operations, and Leadership & Management Team sections will explain all this in words, and your Financials will provide the numbers that support the narrative. 

If you will need funding, your Ask & Deal will spell out exactly how much money you need and what you are prepared to give in return.

As you go through these sections, you will cover every aspect of your business.

For Year 1, it will make sense to try to identify everything that you will need to get set-up for business and to operate from day-to-day.

Year 2 should be pretty similar to Year 1, unless you are expecting to make significant changes, such as adding new products/services, hiring more employees, expanding internationally, etc. 

During the second year, you will most likely just be increasing sales and related costs.  Not much need for additional detail.

Then, you’ll want to look a little further into your future at Years 3-5.  You don’t need as much detail for these years—they’re pretty far out. 

You’ll mainly want to describe what you think your business will look like at the end of each of these years.

In Short...

Year 1—you will be figuring things out and finding your way as you launch and begin operating your business.

Year 2—you will be taking more control and growing.

Years 3-5—you will be hitting your stride and getting a glimpse of your potential.

Important: You are trying to prove to yourself, and possibly to investors and others, that there is at least one way that you can launch and grow a successful business.  Take time to really think things through in detail and create a scenario that is as real to life as you can imagine.

Alright, let’s begin.

🗂️ Resources

Scroll left-to-right across the table below to view all columns. Click on any item in the leftmost column to open that specific resource page.
Business Plan Core Template
Business PlanBizActually
A no-frills Business Plan template in Google Sheets. (Created by our Team)

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