Module 2: Film & Practice
šÆĀ Our goal in this module is to get your presentation on video, and then practice and tweak it until you are happy and excited with the final version.
Okay, you have your script with visuals, now itās showtime.
The reason for filming yourself presenting to an imaginary audience is to enable you to create and perfect a powerful, persuasive, compelling presentation that will inspire others to join or support you as you bring your vision into reality.
When you watch your presentation on screen, youāll be able to see yourself as your audience would see you, and quickly identify things that need to be āimprovedā.
Based on my experience working with hundreds of students and clients creating and perfecting their presentations, I can predict with confidence that you will probably be a little embarrassed by your first performance and that you will be amazed by and proud of your final performance.
Most of us just go over our notes and maybe practice a little in front of a mirror before going āon stageā and delivering our presentations.Ā
That might be okay in some cases, but there is too much at stake here for this to be just āokayā.Ā Weāre looking for āinspirationalā.
If you are excited and motivated enough to take on the risks and make the commitment to launch and build your own business, then you are āinspiredā.Ā
And thatās what you want your audience to feel.Ā You are about to embark on an āadventureā!
Again, each time you go through your presentation, you will become more familiar with every aspect of your business modelāyour value proposition, marketing plan, operations, financial projections, etc.Ā
There is no better way to prepare and inspire yourself to go out into the world and bring your dream into reality.
ā”Action Step
Film and practice your presentation.
What You Need
First, you donāt have to go out and buy any special equipmentācamera, lighting, microphone, or anything else.Ā All you need is your computer or smartphone.
For now, the purpose of filming your presentation is for you to be able to critique your performance and then make changes as needed.Ā
You may also ask close friends or relatives to give you feedback, but you donāt need to create a āprime timeā visual or audio performance.
If you decide later on that you want to send a video presentation to someoneāinvestor, lender, potential co-founder or employeeāyou may need to improve the quality of the lighting or sound a little.Ā
But even then, try to keep your costs to a minimum.
Letās Get Started
First, open your presentation on your computer with slides and text notes and read through your entire presentation, verbatim, as you scroll through the slides.Ā
Even though itās just you and your script, imagine that you have an audience looking at your slides and listening to your words.Ā
No filming yet, just read the script and scroll through the slides.
- If this first verbatim run through is between 12 and 15 minutes, you are okay.Ā
- If less than 12 minutes, you need to check your contentāis there any section where you need to add something important?Ā
- If more that 15 minutes, you will need to trim down the content a little.Ā
Your target time is 12-15 minutes for this presentation.
After you make time adjustments, try to go through your presentation by just referring briefly to your notes, rather than reading them verbatim.Ā Again, your target time is 12-15 minutes.
Try to memorize your presentation.Ā You donāt have to actually memorize it, but at least get your presentation down to just occasional quick glances at your notes.
Each time you go through your presentation like this, you should be tweaking words and phrases, and maybe changing some slides/visuals that donāt seem to be working as well as you initially thought.Ā
With each run-through, you will become more familiar with your script and less nervous and stressed out.
After 5-10 run-throughs like this (maybe over a couple of hours), you will be ready to film a first ādraftā presentation.
(Click the triangle toggle to view)
After your close (Ask & Deal), invite your audience to āJoin youā (as an investor, for example), and then pause for a long second...and simply say, āThank youā.
So, there you have it.Ā Youāre ready.Ā All thatās left is to practice your presentation until you have it ādown patā (mastered).
To your success! - Terry, Monica, & Mircea
šļøĀ Resources
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